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The brand Kasztelan belongs to the Beers category.

Kasztelan holds a 5.04% market share in the Beers category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Kasztelan

Beers
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BRAND CHARTS
Udział procentowy marek w kategorii Beers
MarkaUdział procentowy
Žatecký50.55%
Żywiec6.38%
Kasztelan5.04%
Tyskie4.62%
Łomża 4.50%
Żubr3.49%
Harnaś3.01%
Corona3.00%
Warka2.62%
Lech2.60%
Heineken 2.59%
Perła 1.58%
Książęce 1.48%
Carlsberg1.38%
Budweiser 1.33%
Kozel1.02%
Guinness0.92%
Okocim0.78%
Paulaner0.71%
Tatra0.59%
Dębowe0.56%
Trybunał0.38%
Bosman0.36%
Pilsner Urquell0.21%
Wojak0.11%
Królewskie0.07%
Cornelius0.05%
EB 0.04%
Leżajsk0.03%
Brooklyn0.01%
Brackie0.00%
Ciechan0.00%
Prażubr0.00%
BUH0.00%
Fortuna0.00%
Miłosław0.00%

Brand Kasztelan percentage share in the category Beers in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
5.04%Kasztelan
ALL BRANDS
Historyczny udział procentowy marek w kategorii Beers (miesięcznie)
MiesiącTyskieKasztelanHarnaśWarkaLechCiechanDęboweOkocimŻubrŻywiecCarlsbergWojakTatraKsiążęce Heineken LeżajskŁomża Pilsner UrquellPerła Budweiser BosmanEB PrażubrKozelKrólewskieBrackiePaulanerCorneliusŽateckýBUHBrooklynTrybunałFortunaMiłosławCoronaGuinness
2024-09-01T00:00:007.39%5.31%4.52%6.20%5.14%0.00%1.12%3.00%5.11%13.22%3.36%0.36%1.32%1.29%6.23%0.13%6.07%0.40%4.42%1.38%1.52%0.13%0.00%2.27%0.00%0.03%1.32%0.16%4.15%0.00%0.03%0.23%2.80%3.43%4.68%3.26%
2024-10-01T00:00:009.66%7.07%5.89%8.10%4.06%0.02%0.53%1.56%5.93%12.16%2.65%0.12%2.42%1.23%7.05%0.06%6.01%0.14%4.02%3.03%1.15%0.04%0.00%2.32%0.12%0.00%1.11%0.14%3.98%0.00%0.18%0.39%3.16%1.64%3.14%0.92%
2024-11-01T00:00:008.44%5.27%4.21%7.31%3.56%0.00%1.20%2.27%5.69%10.57%3.89%0.12%3.12%1.11%6.57%0.19%10.15%0.19%4.72%1.32%0.83%0.09%0.00%2.57%0.16%0.05%1.50%0.23%5.69%0.00%0.02%0.02%2.52%1.92%3.21%1.30%
2024-12-01T00:00:0010.92%5.39%3.13%6.23%5.39%0.02%0.75%2.15%9.44%12.28%2.96%0.17%1.26%2.09%5.24%0.04%8.20%0.31%4.14%2.15%0.97%0.19%0.00%1.86%0.08%0.02%0.89%0.41%4.02%0.00%0.02%0.06%1.86%1.37%4.66%1.30%
2025-01-01T00:00:008.30%7.04%3.69%6.28%3.42%0.00%0.78%4.66%8.04%13.48%2.60%0.11%1.24%1.27%4.42%0.04%10.21%0.42%3.97%3.15%0.84%0.07%0.00%1.24%0.11%0.02%0.89%0.24%4.73%0.00%0.00%0.04%2.80%1.67%3.31%0.91%
2025-02-01T00:00:006.18%35.82%3.55%3.37%2.68%0.02%0.61%1.73%5.29%6.55%2.95%0.05%0.55%0.76%4.78%0.02%8.74%0.24%2.24%2.36%0.73%0.11%0.00%0.87%0.10%0.02%0.53%0.10%1.90%0.00%0.02%0.19%2.27%0.92%2.44%1.32%
2025-03-01T00:00:006.58%19.70%5.34%4.16%6.99%0.02%0.70%2.66%6.75%6.69%1.21%0.13%0.77%0.86%3.25%0.04%7.01%0.20%4.95%1.89%0.92%0.00%0.00%1.23%0.09%0.02%0.55%0.06%3.12%0.00%0.00%0.13%3.37%1.52%8.62%0.50%
2025-04-01T00:00:009.14%18.54%4.76%4.38%4.56%0.03%0.98%2.65%5.13%10.16%1.97%0.06%0.89%0.85%5.06%0.01%7.58%0.25%2.45%3.05%0.85%0.04%0.00%1.50%0.10%0.00%1.37%0.14%4.33%0.00%0.04%0.11%2.01%2.27%3.98%0.78%
2025-05-01T00:00:007.52%14.94%3.11%4.38%3.83%0.03%0.35%2.14%3.06%26.29%1.85%0.03%0.63%1.10%3.58%0.05%8.03%0.09%3.33%1.55%0.64%0.08%0.00%1.50%0.09%0.00%0.89%0.08%3.82%0.00%0.00%0.08%1.25%1.90%2.87%0.92%
2025-06-01T00:00:005.16%2.20%2.55%1.74%2.84%0.01%0.22%1.03%2.99%26.75%1.09%0.04%0.26%0.73%2.73%0.01%4.48%0.15%1.51%1.06%0.47%0.07%0.00%0.85%0.07%0.01%0.28%0.06%3.23%0.00%0.01%0.07%1.36%1.02%34.34%0.60%
2025-07-01T00:00:004.13%2.04%2.19%2.93%3.50%0.00%0.39%1.24%3.08%5.97%0.54%0.03%0.45%0.71%1.69%0.03%3.84%0.09%2.30%1.07%0.45%0.03%0.00%0.73%0.05%0.00%0.25%0.04%3.09%0.00%0.00%0.03%––58.77%0.34%
2025-08-01T00:00:005.36%4.39%2.38%4.09%4.62%0.00%0.76%2.19%5.20%8.74%1.77%0.05%0.86%1.84%4.28%0.14%7.72%0.35%3.43%0.88%1.19%0.03%0.00%1.55%0.09%0.09%0.73%0.15%5.21%0.00%0.00%0.09%––30.79%1.03%
2025-09-01T00:00:006.97%5.74%4.05%6.40%6.54%0.05%1.23%3.44%5.71%11.71%2.99%0.14%1.16%2.06%7.80%0.12%6.45%0.17%4.65%2.68%1.38%0.05%0.00%1.92%0.12%0.02%1.11%0.19%7.61%0.00%0.00%0.78%––5.19%1.56%
2025-10-01T00:00:0010.80%5.64%3.32%6.57%4.11%0.02%0.77%2.97%6.43%9.34%1.75%0.08%2.32%1.38%10.99%0.00%7.04%0.26%5.86%1.89%1.26%0.12%0.00%3.38%0.08%0.02%0.83%0.06%6.35%0.00%0.00%0.98%––4.56%0.83%
2025-11-01T00:00:007.99%5.60%3.08%8.19%5.00%0.00%1.99%1.59%6.02%12.85%2.55%0.03%2.95%1.05%11.00%0.06%6.49%0.27%5.41%1.98%0.68%0.49%0.00%2.64%0.27%0.00%0.62%0.09%5.94%0.00%0.00%0.07%––4.69%0.41%
2025-12-01T00:00:007.40%4.43%2.62%3.62%2.73%0.00%0.73%0.84%5.01%40.79%3.29%0.04%2.17%1.20%4.19%0.07%5.42%0.22%3.64%1.65%0.47%0.07%0.00%0.95%0.23%0.03%0.34%0.04%4.41%0.00%0.00%0.11%––2.79%0.50%
2026-01-01T00:00:008.38%5.48%6.38%9.95%2.79%0.01%1.19%1.03%8.22%14.69%2.41%0.09%1.91%1.37%3.79%0.04%9.73%0.78%5.91%1.33%0.39%0.11%0.00%1.73%0.09%0.01%0.19%0.08%7.05%0.00%0.01%0.18%––2.32%2.35%
2026-02-01T00:00:009.99%6.69%5.52%6.18%5.31%0.02%1.26%2.55%6.56%9.01%3.87%0.05%1.50%1.44%5.70%0.22%11.52%0.37%4.34%1.59%0.46%0.11%0.00%1.50%0.38%0.17%0.85%0.04%5.14%0.00%0.00%0.08%––3.99%3.61%
2026-03-01T00:00:004.90%2.23%2.65%3.69%1.80%0.00%0.54%0.91%3.02%4.97%1.17%0.03%0.65%0.58%2.72%0.03%1.97%0.11%1.84%0.41%0.25%0.00%0.00%0.81%0.15%0.02%0.11%0.02%61.83%0.00%0.00%0.02%––1.43%1.12%
2026-04-01T00:00:005.50%3.55%2.40%4.12%2.24%0.00%0.60%0.70%4.24%6.80%1.47%0.03%0.68%0.62%3.91%0.09%5.15%0.19%4.33%1.26%0.15%0.03%0.00%0.55%0.04%0.04%0.31%0.02%15.74%0.00%0.00%0.64%––33.16%1.42%
2026-05-01T00:00:004.77%4.87%3.22%3.54%2.98%0.01%0.42%1.54%5.88%10.18%3.47%0.10%2.95%1.43%3.70%0.02%3.55%0.06%1.99%1.44%0.36%0.01%0.00%0.78%0.04%0.04%0.25%0.03%4.21%0.00%0.00%0.17%––37.64%0.34%
2026-06-01T00:00:009.48%3.87%2.95%5.88%3.95%0.00%0.33%2.39%4.02%10.04%1.87%0.29%1.08%1.54%5.95%0.11%6.49%0.51%3.13%1.48%0.40%0.04%0.00%1.22%0.22%0.01%0.47%0.06%5.38%0.00%0.00%0.48%––25.69%0.67%
2026-07-01T00:00:007.91%4.77%3.10%6.07%5.03%0.00%0.62%2.07%4.88%11.43%0.89%0.07%0.96%2.33%5.79%0.09%5.37%0.17%2.76%1.29%0.34%0.00%0.00%1.57%0.09%0.03%0.35%0.03%4.64%0.01%0.00%0.94%––25.85%0.53%
2026-08-01T00:00:008.25%14.15%2.78%3.91%4.97%0.00%0.52%2.54%4.91%10.80%2.30%0.02%0.88%2.39%5.09%0.07%7.17%0.29%5.50%1.48%0.44%0.06%0.00%1.83%0.08%0.00%0.45%0.04%6.20%0.00%0.02%0.35%––11.74%0.77%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Beers category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Kasztelan
Others
Žatecký
Żywiec
Tyskie
Łomża
Żubr
Harnaś
Corona
Warka
Lech
Heineken
Perła
Książęce
Carlsberg
Budweiser
Kozel
Guinness
Okocim
Paulaner
Tatra
Dębowe
Trybunał
Bosman
Pilsner Urquell
Wojak
Królewskie
Cornelius
EB
Leżajsk
Brooklyn
Brackie
Ciechan
Prażubr
BUH
Fortuna
Miłosław

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Kasztelan from the Beers category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
36.9 h
Beers
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Alcohols”
Non-alcoholic drinks
Brandy
Non-alcoholic beers
Beers
24.1 h
26.3 h
34.1 h
36.9 h
Median of the Alcohols category: 36.9 h
Flavored beers
Ciders
Ready-to-drink beverages
39.2 h
52.5 h
76.7 h
Brand Loyalty Index (BLI) marki w kategorii Beers (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0017.07%
2024-10-01T00:00:0028.94%
2024-11-01T00:00:0026.46%
2024-12-01T00:00:0023.05%
2025-01-01T00:00:0030.99%
2025-02-01T00:00:0036.20%
2025-03-01T00:00:0032.99%
2025-04-01T00:00:0028.91%
2025-05-01T00:00:0037.69%
2025-06-01T00:00:0042.71%
2025-07-01T00:00:0043.29%
2025-08-01T00:00:0023.24%
2025-09-01T00:00:0023.41%
2025-10-01T00:00:0029.70%
2025-11-01T00:00:0042.50%
2025-12-01T00:00:0063.19%
2026-01-01T00:00:0038.40%
2026-02-01T00:00:0044.10%
2026-03-01T00:00:0075.83%
2026-04-01T00:00:0045.90%
2026-05-01T00:00:0039.15%
2026-06-01T00:00:0028.47%
2026-07-01T00:00:0027.60%
2026-08-01T00:00:0023.47%
6.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Beers added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Beers (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00303317764
2024-10-01T00:00:00512317700
2024-11-01T00:00:00432416340
2024-12-01T00:00:00482820949
2025-01-01T00:00:00450414532
2025-02-01T00:00:00619817122
2025-03-01T00:00:00545316531
2025-04-01T00:00:00721324951
2025-05-01T00:00:00793721057
2025-06-01T00:00:001333831229
2025-07-01T00:00:001481834228
2025-08-01T00:00:00740531857
2025-09-01T00:00:00421818020
2025-10-01T00:00:00508517121
2025-11-01T00:00:00678015953
2025-12-01T00:00:001353221415
2026-01-01T00:00:00795820723
2026-02-01T00:00:00847819224
2026-03-01T00:00:002471632592
2026-04-01T00:00:002077445262
2026-05-01T00:00:001575440237
2026-06-01T00:00:001973269306
2026-07-01T00:00:002692397552
2026-08-01T00:00:002210594200

Additions of a product from category Beers

Absolute data on adding products from category Beers with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Beers
Number of additions Beers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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